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Sales Hotline:0635-3993708
Service Hotline:0635-6912799
Leader of Zhongtan Company-Shao Binghong
2020-09-292361

\Shao Binghong, male, born in September 1956, Han nationality, from Gaotang County, Shandong Province. University culture, senior foundry technician, engineer, self-raised funds to establish Gaotang Textile Machinery Co., Ltd. in September 1995, renamed Shandong Zhongtan Machinery Co., Ltd. in 2005 and served as the chairman of the company.
       Shao Binghong led the textile machinery company from a small enterprise with a capital of 300,000 and more than 20 people to a well-known enterprise in the mud pump industry with total assets of 98 million yuan and sales revenue of 50 million yuan after more than ten years of unremitting efforts. Shao Binghong was successively elected as a member of the Standing Committee of the CPPCC, a member of the Standing Committee of the Gaotang County CPPCC, and the vice chairman of the Liaocheng Entrepreneurs Association. He won the Liaocheng "Enriching People and Prospering Chat" Medal winner, the Municipal Science and Technology Progress Award, and the Liaocheng Outstanding Private Entrepreneur Title, Leader in China's Mud Pump Industry, etc.

1. Entrepreneurship performance
       Seize the opportunity to set up factories and start businesses. In the early 1990s, Shandong was a major province in the textile industry, and the textile machinery market demand was very large. In 1995, Shao Binghong organized and led more than 20 people to set up Gaotang Textile Machinery Co., Ltd., and successively developed advanced 44-inch , 56-inch and 75-inch looms, and GA615 looms have become one of the three designated manufacturers of textile machinery in Shandong Province.
       Insight into the market, decisive transformation into the 21st century, the textile industry is affected by the international climate, and the domestic textile industry has also entered a period of slow development and shrinking. Shao Binghong relies on his vision as an outstanding entrepreneur and a keen sense of market , Insight ability, foresee the future development direction and potential of the market from relevant national policies and domestic and foreign markets, combined with detailed market research and based on the company’s existing resources, changed the enterprise development mode, adjusted the product structure, and aimed at the mud Pump industry, decisively launched the BW series mud pump product project, self-financing was established and renamed Shandong Zhongtan Machinery Co., Ltd., which completed the company's manufacturing from a sluggish textile machinery manufacturing industry to a prospecting machinery and equipment with a broad market and great development potential The gorgeous turn of the industry. As a result, it has turned to "low energy consumption, low pollution, high value-added, high efficiency, and high-tech content" production. After several years of painstaking research and development, the BW series of mud pump products meet the requirements of prospecting, coal mines, railways, and highways. , Construction, petroleum and other market demand, so that the company has become the top two in the mud pump industry.
       Technological innovation, boosting development Shao Binghong took the lead, leading the company’s provincial-level enterprise technology center and Liaocheng mud pump engineering technology R&D center technical team, on the one hand, independent innovation, on the other hand, "with the help of external brain", came to ask domestic industry top experts for advice. Solve technical problems. In April 2006, after more than one year of research, the BW150, BW250, BW320, BW350, and BW450 mud pump products developed by Zhongtan have been tested and their performance indicators have exceeded many well-known manufacturers, and have been tested by major domestic prospectors. The group's competition for procurement has confirmed Shao Binghong's leading position in the mud pump industry. In 2006, Shao Binghong organized the Zhongtan technical team to carry out nearly a hundred experiments, and took the lead in domestic counterparts to successfully apply car gearing technology to the gearing of mud pumps, and changed the product material from cast iron to ductile iron. Parts, extend the service life of the mud pump, and formulated the mud pump enterprise standard. Tested by the national authority, various performance indicators have reached or exceeded industry standards. Among them, the service life of key components is more than twice that of ordinary accessories, and the overall performance exceeds that of imported similar products. Zhongtan pump has become a sweet pastry in the market in one fell swoop. The BW600\10 mining mud pump has passed the appraisal of the Shandong Provincial Science and Technology Department, and the BW800\5 has passed the new product and new technology appraisal of the Shandong Provincial Economic and Information Commission, and obtained the utility model patent 28 Items and 5 invention patents. Passed the acceptance of "Shandong Digital Equipment Manufacturing Center" and was awarded the title of "Liaocheng Mud Pump Key Laboratory".
       Pay attention to brand marketing and vigorously seize the market. Relying on technological leadership, Shao Binghong actively explores domestic and foreign markets and establishes marketing channels. Up to now, the product sales market covers 29 domestic provinces, cities, and autonomous regions, with 230 sales outlets, and exports to Russia, India, Australia, Belgium and other countries. Among them, the annual output and sales volume of the leading product BW series mud pump ranks second in the same industry in the country, and has maintained a 22-25% market share year after year.
       Scale expansion and rapid development. In order to accelerate the development of the enterprise and promote the capital operation of the enterprise, as the market scale continues to expand, Zhongtan has adopted the methods of attracting capital, increasing capital and expanding investment to expand production capacity, invested in the construction of 3 standard workshops, purchased 89 equipment, and established provincial-level technology. Key laboratories, laboratories, quality inspection rooms, and CNC testing centers that match the center. The average growth rate of business performance such as output value and profits and taxes reached over 27%.

2. Operation and management performance
       Under the leadership of Shao Binghong, Zhongtan Company has been committed to the construction of enterprise modernization system. It has successively passed ISO9001 quality management system certification, ISO14001 environmental management system certification, and ISO18001 occupational health and safety management system certification. Form a set of corporate culture system with corporate philosophy. In more than ten years, the company has grown from a small enterprise with only 500,000 yuan in venture capital at the beginning to a well-known enterprise with more than 260 employees and total assets of more than 10 million. The company has successively won honors such as Shandong's 50 most promising brands, provincial-level contract-abiding and trustworthy enterprises, national coal mine mechanical and electrical products designated enterprises, China's most influential brand in the prospecting industry, and other honors, labor harmony unit in Liaocheng City, and Shandong Province Second-level unit of production standardization, "Civilized Unit" of Shandong Machinery Industry in 2012, "Contributing Unit" of the 2nd Low-Carbon Shandong Billboard

3. Performance in brand building
       Zhongtan Company takes "pursuing excellence and creating a famous brand" as its corporate purpose and insists on the concept of "improving one percent every day". The company is committed to continuous technological process innovation and management innovation with an attitude of honesty, by providing specialized pumps Such products and value-added services have become a trusted partner of customers, a stage for employees to show their value in life, and make outstanding contributions to the development of China's mud pump industry. Zhongtan Machinery is determined to become a well-known brand in China's mud pump industry, a trusted supplier of international survey equipment, and a team that embraces lofty ideals, has a strong sense of pride, and shares honor and wealth. This is the great mission of Zhongtanren.
       Shao Binghong has always attached great importance to brand building and maintenance. In line with the policy of "high starting point and high quality", he leads all employees of the company to continuously carry out technological innovation, develop new products, pay close attention to product quality, and provide customers with the best quality products and services. , Firmly support the government and industry in cracking down on counterfeit and shoddy products. Nowadays, "want to be durable, Zhongtan pump" has become the core brand value of Zhongtan. "A thousand kilometers to the service site 24 hours, and a thousand kilometers to the service site 48 hours" is the company's solemn service commitment. The Zhongtan brand has become one of the most trusted brands by consumers, and has been awarded the titles of "China High-quality Brand-name Products" and "Shandong Famous-brand Products".

4. Promote and emphasize enterprise product quality management and improved performance
       Under the leadership of Shao Binghong, a high-standard laboratory was built by bidding, and the quality inspection department was reorganized, with special emphasis on quality improvement. The monthly quality evaluation and monthly quality evaluation, rewards and penalties, and the workshop director, production director every day , Regular production quality meeting attended by the Minister of Quality Supervision. The meeting focused on emphasizing and supervising the quality improvement and progress of the products, which greatly improved and strengthened the quality awareness of the company's employees. Through the management of the quality control process and the continuous research and development and improvement of materials and processes, the company's product quality has been continuously improved. Shao Binghong organized all employees of Gree Air-Conditioning Chairman Dong Mingzhu on the company and quality management speech materials in-depth study, striving to achieve after-sales service without after-sales service, which became the ultimate goal of Zhongtan's quality management.

5. Performance in response to the global financial crisis
1. Increase investment and promote enterprise upgrading
       Facing the huge impact of the international financial crisis on the global market, in order to transform the innovation achievements into productivity as soon as possible and further improve the core competitiveness of the enterprise, Chairman Shao Binghong decisively adopted major measures to increase investment and promote the transformation and upgrading of the enterprise. The first phase of the "Multifunctional Mud Pump Demonstration Project" with an investment of more than 10 million yuan in 2012 was completed in October of that year and has been put into production now; another 10 million yuan was invested in the month when the first phase of the project was completed. Two-level mud pump key laboratory and BW new multi-functional mud pump production lines, 3 new standard workshops were newly built or rebuilt, with a total area of 4200 square meters, to further strengthen R&D software and hardware construction, enhance the industrialization capacity of prospecting machinery, and accelerate Promote enterprise transformation and upgrading. In 2012, industrial investment and sales increased by more than 25% year-on-year.
2. Take the lead in developing intellectual property management innovation
       Under Shao Binghong’s advocacy and personal experience, Zhongtan attaches great importance to the protection of corporate intellectual property rights. In 2009, it set up an "Intellectual Property Management Office" with two staff members, and the company’s patents, registered trademarks, famous brands, and achievements Systematic management is implemented in the aspects of identification documents and corporate standard documents. In addition, the company also hires intellectual property lawyers from Liaocheng Patent Office and intellectual property professionals from Gaotang County Science and Technology Bureau to regularly conduct business training on the protection, development and utilization of intellectual property rights for the company’s technical staff and administrative staff, which has improved the intellectual property rights of all employees. Protection awareness. At present, Zhongtan Company has 28 patents, including 118 utility model patents, 5 invention patents, 2 achievements appraisal, and 5 new technology and new product appraisals. One mud pump enterprise standard.
3. Actively carry out the innovation of marketing model
   Shao Binghong took the lead in proposing the prediction of the shifting trend of the domestic mud pump market from the primary market to the secondary market in the national industry with his rich marketing knowledge, and made a comprehensive innovation of the company's marketing model:
       ① Take the lead in establishing a large-scale secondary sales market in the national industry. In 2010, 8 regions, 56 districts, and 230 distribution outlets were established. By the end of 2012, the proportion of product sales in the secondary market accounted for more than 75% of all sales revenue. In the case of a general decline in sales in the entire industry this year, Zhongtan’s sales revenue increased by 11% year-on-year;
       ②Promulgated sales incentive policies. In 2012, 8 sales points nationwide were awarded as annual marketing awards, and more than 250,000 yuan was invested in relevant sales points;
       ③Introduce marketing staff training mechanism. In order to further improve the salesperson’s business skills, Shao Binghong implemented a salesperson qualification system and a sales performance evaluation system. He has invested more than 300,000 yuan to study more than 20 marketing managers in the national distribution area, and hired domestic famous marketing consulting experts to conduct marketing. All-round lectures and training have enabled the sales staff to improve their business skills by leaps and bounds, and their sales performance has been greatly improved. Many gold medal salesmen have emerged, and the company has given heavy awards.

6. Performance in circular economy, energy saving, consumption reduction and emission reduction
        Under the leadership of Chairman Shao Binghong, Zhongtan Company has been committed to energy conservation and emission reduction in the production process of mud pump products for many years, and has made important contributions to promoting the development of circular economy. In October 2013, the company took the lead in the province's mud pump industry to pass the clean production audit and was listed as a municipal circular economy pilot unit. Since 2013, it has taken the lead in upgrading and transforming the mud pump manufacturing process in the national industry, and realized the production and processing system of the provincial digital equipment manufacturing center. At present, the high-efficiency and energy-saving mud pump project has been industrialized, and it is accelerating its promotion to the market. It has played an irreplaceable role in reducing energy consumption and resource waste in manufacturing, realizing a low-carbon economy, and embarking on a green production path. In 2013, the company's newly developed multi-cylinder mud pump filled the international and domestic gaps and played an important and positive role in promoting the development of the mud pump industry.
7. Performance in undertaking social responsibility
       Shao Binghong believes that the development and growth of an enterprise cannot be separated from the vigorous help and support of all sectors of the society. It is the social responsibility of an enterprise to give back to the society and neighbors. Under the leadership of Shao Binghong, Zhongtan Company earnestly fulfilled its corporate social responsibilities in the harmonious development of enterprise and society, and enterprise and environment.
1. Green and environmentally friendly production, to establish an ecological and harmonious environment. Zhongtan Company became the second low-carbon contribution unit of Shandong Province in 2012. It was reported by Shandong Workers’ Daily in 2012 and was affirmed by the government and all walks of life. However, Shao Binghong was not satisfied with the existing achievements. In the planning of the functional mud pump demonstration project, Shao Binghong made a decision to increase investment by 1.7 million, adopt the latest technology, automation equipment, increase greening, and build garden-style factories to ensure zero discharge of waste residues and waste water, and to completely change people’s The traditional impression of the backward production methods of mud pumps contributes to the realization of green production in the mud pump industry.
2. In recent years, Zhongtan Company has placed more than 110 laid-off workers and re-employed. In 2008 and 2009, it was awarded the title of "Excellent Private Entrepreneur" by the Municipal Party Committee and Municipal Government, and entered the ranks of the key enterprises of the "258" Project in Gaotang County, becoming the promotion of county economic development And build a model of a harmonious society.
3. Actively participate in the new rural construction of Huixin office where the company is located. Over the years, under the guidance of Chairman Shao Binghong, the company has been committed to the construction of new rural areas around the company, and has established a "paired" relationship with surrounding village committees. It donates certain funds every year to support the construction of new rural infrastructure and cultural construction. Improve rural infrastructure, activate rural life, create a healthy cultural atmosphere, and promote the dual development of rural material civilization and spiritual civilization.
4. Actively carry out activities such as helping the poor, donating to school, and supporting college students' entrepreneurship. In the past three years, the company has spent more than 500,000 yuan under the leadership of Chairman Shao Binghong to support the reconstruction of the disaster-stricken areas, subsidize the poor students in the company's resident areas, assist the needy villagers, subsidize the needy employees, and help the poor.
5. In the past three years, more than 5 million yuan of taxes have been paid in Liaocheng.
After 10 years of innovation and entrepreneurship, Zhongtan Company, with Chairman Shao Binghong as the core, has realized the transformation from "Zhongtan Manufacturing" to "Zhongtan R&D" in the industry. In the coming 2014, Zhongtan will speed up the pace of entering the international market, realize the all-round integration of the product market, technology market, and capital market with the international market, and strive to continue to contribute and set an example for the sustainable development of China's mud pump industry , Make greater contributions to the local economic development of Gaotang County, and assume the historical mission of a member of the CPPCC Standing Committee.


Shandong Zhongtan Machinery Co., Ltd

Contact:Mr. Shao

Mobile:18365956388

Sales:0635-3993708

Service:0635-6912799

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Address:No. 555 Shifeng West Road, Gaotang, Shandong, China

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